1999 – 2002 · Managing Director
SDI Media France
Launched the French subsidiary of a Swedish media services group, from market study to its first clients, working closely with the group’s American subsidiaries.
France market entry · Paris
I help Nordic, British and North American companies launch and grow in France. I work as your part-time country manager, opening doors and winning your first accounts, until you are ready to hire your own team.
The challenge
A different business culture, a different language, unfamiliar rules and long decision cycles. Many companies spend a year and a full-time salary before they learn whether France will work for them.
Who it’s for · 01
Nordic, British and North American companies preparing their first French clients, including those already established elsewhere in Europe
Who it’s for · 02
Companies whose French office is not growing as planned
Who it’s for · 03
B2B services and technology businesses selling to French companies and institutions
Services
01
A few weeks
02
A few days a month
03
As you grow
Most clients start with a study or a three-month country manager engagement and continue from there.
Track record
1999 – 2002 · Managing Director
Launched the French subsidiary of a Swedish media services group, from market study to its first clients, working closely with the group’s American subsidiaries.
2006 – 2011 · Managing Director
ex-BBC Broadcast
Built the French business from scratch for its UK parent. Team of nearly 50, multi-year contracts with M6, Canal+ and BFM TV, 35% market share, €4M revenue and profitable by year three.
2011 – 2015 · Co-founder
Co-founded a business accelerator backed by Caisse des Dépôts, Microsoft, LCL and Altran, with an annual budget of €1.2M. 60+ businesses created.
2015 – present · Co-founder
Negotiated the three-year contract that created our offshore operation, now 60+ people in India and the Philippines, serving US broadcasters and European clients.
About
I have spent more than 25 years building B2B businesses in France, as a managing director, a founder and a co-founder. I understand how French decision makers buy, and I understand what a head office in Stockholm, London or New York expects from its French team. I have worked closely with American teams and clients throughout my career, from SDI Media’s US subsidiaries to the broadcasters Finesse works with today.
I hold an Executive MBA from ESCP Europe, and I use AI tools in my own work to move faster and keep costs down for my clients.
English
Native
Français
Fluent
Svenska
Fluent
Contact
A first conversation is free. Tell me where you are with France and I will tell you honestly how I can help.